Commercial
Old Spice FIJI
Seamless Transitions: Mastering the Art of Product Replacement with Precision, Bringing the New Fiji Bottle to Life in Old Spice’s Commercial.
Client
Old Spice (directed by Clayton Tony Au)
Work
Full CG
Tools
Cinema 4D, Unreal Engine, Houdini, After Effects
Execution Time
30 days
PROJECT OVERVIEW
In the Old Spice "FIJI" body wash commercial directed by Clayton Tony Au, we faced the challenge of replacing the existing product in the actors' hands with a new photorealistic Fiji bottle of different dimensions and size. Our goal was to seamlessly integrate the new bottle into the footage, making it look natural and authentic in the actor’s grip despite the size differences.
Creative Process
We tracked the actor’s hand movements with motion tracking software and created a photorealistic 3D model of the new Fiji bottle in Cinema 4D, adjusting its size and position to fit naturally. Using Nuke for compositing, we integrated the bottle with realistic lighting, shadows, and reflections, ensuring a seamless and convincing final result.
TURNING CHALLENGES INTO SCREENTIME: SWAPPING OUT OLD FOR NEW, ONE TRICKY BOTTLE AT A TIME.
Final work
Bringing It All Together: The Final Cut of the Old Spice 'FIJI' Commercial, Featuring the Seamlessly Integrated New Bottle in Action.
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Los Angeles, California